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Should you be utilising a SEO Company?

Search Engine Optimisation, or SEO, has become an essential part of business success nowadays. The moment you type in a specific product, a bunch of results will freely show. Amazon, Etsy, and Shopify are just some of the online stores that witnessed how powerful SEO is. The more you rank your site, the more you boost your sales.

For those businesses who are not familiar with SEO, worry no more, because a lot of SEO companies are already offering SEO services to help you increase your sales and value in the specific market that you’re in.

Below are the five guidelines on how to look for the best SEO company:

Google the best SEO company

Others might say that looking for the best SEO company is not a good idea, as it will result in scams or other unfavourable results. But, when you come to think about it, these companies might be just proving their work to you, that when you type in a specific keyword, their SEO company will appear in the searches. Be critical in choosing an SEO company.

Ask for references

Word of mouth is good, but having an evidence is better. Ask for the SEO company’s portfolio, and sample works that they’ve done in the past. This will help you in determining the best among the rest of SEO companies. Different companies have also different kinds of services and resolutions to offer.

Plan ahead and think about what you really need

SEO companies offer different kinds of SEO services: keyword research, onsite optimisation, link building, competitor research, and a whole lot more. To simplify everything and get the results you desire, you have to plan your goals ahead of time. Lay down your sales goals and the income you want to generate from your sales, so the SEO company would know what service is right for you.

Have a real conversation

Most probably these SEO companies have already presented to you their previous works and other samples. Remember, these are just samples that can be (somehow) altered or misrepresented. In this step, you let them tell you personally their experiences on working with other company’s SEO. Let them walk you through the challenges they encountered, the solutions they proposed, and the outcome. In this way, you will have a clearer vision of what the SEO company is like.

Soon enough, you will build a working relationship with the SEO company. It is important that you know their background, not only through a Linkedin page or some sort of that but also personally, through direct and face-to-face communication.

Cost vs. Benefit

Ideally, we want to have an item with the least cost possible, but, with the highest benefit. Same when hiring an SEO company, we need to scout for a company that can offer the cheapest price that can benefit your business in so many ways.

Determine how much can you pay for an SEO, and what acceptable results do you expect. In this way, you may be able to filter these companies and get to choose between fewer options. Having a list of your negotiable and non-negotiable items is an excellent idea.

SEO is getting more complex as time passes by. Hiring the best SEO Melbourne company is really beneficial because they can help you to stand among the rest of your competitors.